Alessandro
Coli - I Betcha'
Alessandro
Coli’s journey to musical stardom began with his discovery of Queen’s music at
the age of ten and reached its first peak with his appearance on the Italian
television talent show Io Canto at the age of fifteen. He released his first
Italian language single in 2011, “Sento Che”, rocketed to the top of the
Italian radio charts in only ten days and lingered in the Top 30 for over a
month. Sony Music subsequently released his first digital EP “Senza Paura”. His
first American release in early 2016 “Flames” showed that his music has appeal
that spreads far beyond the European continent with its strong showing in the
Billboard Dance Club charts and the new release “I Betcha” shows all the
elements of important growth that expanding his career requires and is a top
shelf dance pop track that engages the mind as well as the body.
The
core of the song is Coli’s vocal. It takes a good and causally phrased lyric
and vividly dramatizes it without ever milking the material for melodrama.
Rueful breakup songs are quite common and, unfortunately, the approaches taken
to these songs by a vast majority of their authors varies little, but Coli is
extremely personal and knows how to put that across to listeners in an
uncluttered and relatable way. The music strengthens everything further. The
typical formula for this form is that the music takes precedence over the
lyrics, but Coli overturns the formula by putting these qualities on equal
footing and tailoring each to complement the other. The mounting air of the
song is expertly handled, never rushing its climatic final effect, and Coli
shows the same patience by carefully and rhythmically following it closely.
Chris
Rodriguez produced Coli’s first English language single and this second stab
into America features the same solid musical judgment about presentation. It’s
another complementary element in the musical mix that helps push this much
further over the top than “Flames”. There’s a sense of momentum that’s
undeniable in the song and mimics the same gathering steam that is pushing Coli
harder and harder into the future. The song’s length is absolutely perfect and
shows the kind of focus that the genre demands to hold the attention spans of
dancers. Everything else after that is spectacularly tasty gravy.
Passion
always spurs the greatest artists, regardless of medium. Musical artists are
often some of the most passionate in the arts and often, in our modern age,
those artists are inspired by older musicians at a very young age. The turning
point of Alessandro Coli’s nineteen years came with discovering his father’s
Queen collection when he was only ten years old. Freddie Mercury’s iconic
artistry fired the spirit to create and share his own voice with the world and
that inspiration continues to push him into the future with strength and
artistry.
Charles
Hatton
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